Businesses are built on models and assumptions, often captured in high-level business plans and Excel sheets that provide a broad strategic view. 

However, these traditional models can lack the granularity needed to truly understand a company’s operational health. We propose a more detailed approach—translating these models into a decomposition of operational business metrics and projections. 

This allows for a much finer and dynamic analysis of business performance, moving beyond static spreadsheets to a more data-driven understanding. 

By leveraging customer-level unit economics, companies can gain precise insights into profitability, efficiency, and growth levers, ultimately informing smarter strategic decisions across the organization.

In low-margin businesses and niche markets, technology must be pragmatic, delivering tangible value rather than complexity for its own sake. 

Contrary to common belief, advanced solutions don’t have to be expensive—recent advancements in cloud computing and AI have significantly reduced costs, making powerful and tailored tools more accessible than ever. 

The key is choosing the simplest, most effective strategies that ensure both robustness and scalability without unnecessary overhead. 

We specialize in helping businesses navigate these choices, designing cost-efficient architectures that maximize impact while staying lean, practical, and aligned with real operational needs.